Let’s be honest. Running a business in Nigeria is not easy. You already have a lot on your plate—managing customers, sorting out staff, keeping things running, and trying to make profit. Now you also have to be online, post regularly, run ads, design your brand, and build a website?
That’s a lot for one person. That’s why many business owners look for help. And when they do, the big question always comes up:
“Should I hire a freelancer or work with a digital marketing agency?”
If this sounds like you, keep reading. In this article, we’ll explain why choosing a professional digital marketing manager through an agency—like us at MyDigitalHandle—can make all the difference.
Let’s Start with the Basics: Who Is a Freelancer?
A freelancer is someone who works alone. They offer services like graphic design, social media management, or content writing. You can find them online on platforms like Upwork, Fiverr, or even Instagram.
Many freelancers are skilled, and some are very affordable. But here’s the thing—they usually focus on just one or two things.
So if you need someone who can design your logo, run your Facebook ads, post regularly, write captions, build your website, and help with business advice… one freelancer might not be enough.
What About a Digital Marketing Agency?
Now, let’s talk about a digital marketing agency like MyDigitalHandle.
We are a full team of experts who work together to help your business grow online. Think of it like this—we are your online business partner. You bring the product or service, and we bring the online strategy that brings customers to you.
Our job is to help you:
- Save time
- Save money
- Avoid stress
- And make more money
We don’t just do “posting and ads.” We look at your business as a whole. What do you sell? Who are your competitors? Who are your customers? Where do they hang out online?
We study all of that and create a plan that brings you results.
The Problem with Hiring Just One Freelancer
Now let’s look at some common problems people face when they hire a freelancer instead of working with an agency.
1. You only get one skill
If you hire someone to run ads, that’s all they’ll do. But what if your brand looks bad, or your Instagram page is not engaging, or your website is slow? You’ll need to find more people. That means more time, more money, and more stress.
2. No business advice or planning
Most freelancers just want to do the job you give them. They don’t take time to understand your business goals or help you plan. At MyDigitalHandle, we act like your business partner. We care about your full growth, not just doing one task.
3. Not always reliable
Freelancers are human too—they can get busy, disappear, or delay work. If your ad campaign needs urgent changes or your website crashes, will they be available?
With us, you get a full support team that’s always ready to help.
4. No long-term strategy
Many freelancers just “do the job” and move on. But for digital marketing to work, you need consistency and a plan. That’s what we bring to the table.
Real Talk: Why Business Owners Choose MyDigitalHandle
We work with all kinds of businesses—fashion stores, restaurants, tech startups, travel abroad, logistics, real estate, skincare brands, you name it.
Here’s what our clients say they love most about working with us:
- “You make it easy.”
We explain things in simple terms. No tech talk. No stress. - “You handle everything.”
From social media to branding, we do it all—so you don’t need to worry. - “You help me grow.”
Our focus is not just to post pretty pictures. We want you to make more money online.
At MyDigitalHandle, we understand that your business is your baby. We treat it with care and make sure every strategy we use brings you results.
Our Services — What We Do at MyDigitalHandle
At MyDigitalHandle, we provide full digital marketing services. That means we don’t just post content or run ads—we help your business grow step-by-step.
Here’s how we help:
1. Social Media Management
We handle your Instagram, Facebook, TikTok, and other platforms. From posting designs to writing engaging captions and replying to messages—we do everything. No more worrying about “what to post” or forgetting to post at all.
2. Paid Ads (Social Media Advertising)
We don’t just run ads—we run the right ads to reach the right people. Whether it’s awareness, sales, or leads, we’ll help you get results without wasting your money.
3. Branding and Logo Design
We help you look professional. From your logo to your brand colors and online presence, we make sure everything looks clean, attractive, and consistent.
4. Website Design
Your website is your online home. We build beautiful, fast, mobile-friendly websites that convert visitors into real customers.
5. Business Consultation & Strategy
Not sure what to do next? We’ll guide you. We’ll study your business, check your competitors, and help you plan a clear strategy that actually works.
6. Business Registration
We help new businesses get registered properly. Whether you’re just starting or rebranding, we’ve got you covered.
7. Content Creation
We create the right type of content—videos, graphics, reels, and more. We use the kind of posts that attract attention and encourage people to take action.
8. SEO & Google Presence
We help you show up on Google, improve your search results, and manage your online reviews.
Why Work With Our Agency (Instead of a Freelancer)
We know there are thousands of freelancers out there. Some are even cheaper than agencies. So why should you work with us?
Here’s the simple truth:
1. We’re a full team
Instead of hiring one person to post, another to design, and another to run ads, we handle it all for you. One team, one plan, one goal.
2. We focus on your full business
We don’t just look at your Instagram page. We study your goals, your target market, and your competitors. We want your business to grow online—not just look good.
3. We save you time
You’re busy. You shouldn’t be thinking about posting, writing captions, or creating ads. That’s our job. We handle it so you can focus on running your business.
4. We save you money
It’s easy to waste money on ads or designs that don’t work. We help you avoid that. We test, track, and improve your strategy to give you better results with less waste.
5. We help you grow
We’re not just trying to take your money—we want to see your business win. Our best clients come from referrals. That only happens when we actually deliver.
Bonus Tip: How to Know If You Need a Digital Marketing Manager
Ask yourself:
- Do I struggle with what to post?
- Are people seeing my business but not buying?
- Am I too busy to handle my online presence?
- Am I wasting money on ads that don’t work?
- Do I want to make more money online?
If you said “yes” to even one, then it’s time to talk to us.
Let’s Grow Your Business Together
At MyDigitalHandle, our goal is simple:
Help business owners in Nigeria grow online without stress.
We make things easy, clear, and effective. We’ll manage your digital marketing so you can make more money, save more time, and avoid unnecessary mistakes.
Book Your Free Consultation Today
We offer free consultation so you can ask questions, share your business goals, and find out how we can help.
No pressure. No stress. Just a friendly chat with real advice.
Click the link, send us a message, or call today. Let’s talk about your business—and how we can help it grow.
Frequently Asked Questions (FAQs):
1. How much does it cost to hire MyDigitalHandle?
We offer flexible pricing based on your business size and what you need. Whether you’re just starting out or growing fast, we’ll find a package that works for your budget. Book a free consultation to get a quote.
2. Do I need to have a big business before I hire you?
Nope! We work with small businesses, new startups, and growing brands. Even if you’re just starting, we’ll guide you on how to build your online presence the right way.
3. How long before I start seeing results?
It depends on your goals. For example, social media growth and ads can show results in weeks. SEO and branding take more time, but we’ll explain what to expect from the start and keep you updated every step of the way.
4. Can I work with you even if I don’t live in Lagos or Ibadan?
Yes, you can! We work with clients all across Nigeria and even outside the country. Everything can be done online—so location is never a problem.
5. What if I already have a social media page?
That’s great! We’ll audit what you already have, improve your content, clean up your page if needed, and create a better plan moving forward. Whether you’re starting from scratch or not, we can help you grow.